Why custom publishing??
There are literally hundreds of reasons companies custom publish. Everything from broad initiatives to the most narrow and esoteric directives imaginable. In fact, it‘s this flexibility that makes custom publishing popular and, as many believe, fundamental to achieving marketing success. If you‘re thinking about custom publishing, a good first step is considering how your goals can be supported by the media characteristics of custom publishing. Or, make your assessment really easy by taking our "Should I Custom Publish??"